MM... Food for Thought

Description

Mm…Food for Thought is a surreal, street-level pop-up touring major U.S. cities, hosted by Kraft in collaboration with MF DOOM’s estate. Blending music, art, and community, the event features a live DJ spinning DOOM’s discography, interactive booths like the Wall of Mac photo op, custom mask stations, and a Rap Battle zone. Inspired by underground rap flyers and street art, the design embraces a gritty, DIY aesthetic. At its center stands a towering DJ watchtower crowned with a giant DOOM mask—designed by Adam Barron (@FinalPixel82)—and surrounded by oversized macaroni props in a comic-book clash of food and villainy.