Packaging

Description

For this case study, I was tasked with redesigning Burpee Seeds’ packaging—an opportunity to explore both the technical and creative sides of the process. I began by deconstructing the original package to take precise measurements and create an accurate dieline, gaining hands-on experience in structural design. From there, I developed a fresh visual approach, using hand-drawn illustrations inspired by my research to give the front a modern, inviting feel. Featuring farmers reinforces Burpee’s deep connection with its grower community and highlights values of care, reliability, and sustainability. The use of eco-friendly, recyclable materials complements the brand’s mission and resonates with gardeners who prioritize environmental responsibility.4o